Kate Perry is a Co-Founder of Subs Insights. Beginning 2013, Kate worked with a global publishing company to help develop subscription insights dashboards with metrics to monitor their global subscription business. This experience led to the formation of Subs Insights in 2017 with Sachin Joshi, when they identified an opportunity to create a subscription insights platform that enabled marketing and financial planning stakeholders to optimise marketing spend and revenue driven by powerful data insights. Kate is responsible for Subs Insights’ platform’s technical roadmap, data architecture and all development on various client projects. Alongside Subs Insights, Kate is also a Director and Founder of KJP BI Limited, which has delivered Qlik dashboards to a large portfolio of clients. Kate is recognised as a Subject Matter Expert (SME) in the Qlik Business Intelligence (BI) product suite. In her previous roles, Kate has set up a Qlik practise, managed services teams and graduate training programme. Kate worked as a SME to develop the Qlik certification programme at their head office in Philadelphia. She has worked with over 100 clients to develop Qlik applications across various verticals and multiple data technologies. Kate has a degree in Video Imaging and Communications Technology specialising in computer programming from University of Salford. After initially working on configuring, developing and managing ERP systems, Kate moved into consulting working on third-party business intelligence software that consolidated data from multiple sources to give vast insights. Kate used her technical development background and her major interest in design, visualisation and data driven storytelling to develop end to end business insights solutions. Kate is currently pursuing a degree in Graphic Design.